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Segmentation

View statistics on part of sessions that interests you

 

Attribution models

View statistics that take account of how significant click-throughs to site are

 

Comparison of segments

Analyze changes in the activity level of different audience segments

 

Counter tags

View general statistics for group of sites

 

Configure reports

Create reports using the dimensions and metrics you need

 

Customizable dashboard

All the most important information about your site on one page