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Once the module is configured, you can start changing the view of the X-Cart store. Open Google Optimize Accounts page and click on Container you want to change:

Google Optimizer containers list page

Create a new Experiment or click on existing one to edit it:

Google Optimizer experiments list page

Further Create a new variant and Edit the design via the Online editor built into Google Optimizer account:

Google Optimizer variants list page

No special knowledge is needed to make design changes. You can resize, remove page elements.

You can also change color, background, font etc.

Google Optimizer variant1 edit page

Google Optimizer variant2 edit page

When you finish making design changes, click on Save and further Done buttons on the top Panel.

Finally Run created experiments to allow your customers see them in action.