Once the module is configured, you can start changing the view of the X-Cart store. Open Google Optimize Accounts page and click on Container you want to change:
Create a new Experiment or click on existing one to edit it:
Further Create a new variant and Edit the design via the Online editor built into Google Optimizer account:
No special knowledge is needed to make design changes. You can resize, remove page elements.
You can also change color, background, font etc.
When you finish making design changes, click on Save and further Done buttons on the top Panel.
Finally Run created experiments to allow your customers see them in action.